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"Due to the limited resources available during that time, the budget available to Wayne was limited, however due to his unique personality, Wayne managed to elicit extraordinary co-operation and support from film crews and studios, television, radio, press media, show business personalities and research companies. Hyperbole’s campaign was so successful it has been copied by other AFL clubs and sporting codes.
Wayne’s enthusiasm, and ability to implement strategies that worked on time and on budget was outstanding. I have no hesitation in recommending Wayne Rowley and Hyperbole."
C J Curtain
Former CEO

QBE Sydney Swans

The Swans were our second client, continuing Wayne's association with the club dating back to 1990. We produced all weekly press and radio advertising, as well as corporate brochures, stationery designs, scoreboard advertisements, and video presentations. We also assisted in the staging of match day entertainment and club functions.

Following their success in '95 and '96, the once regarded "ugly ducklings" of Australian Rules were suddenly fashionable enough for the AFL's advertising agency to decide that they'd like to take over.

Onwards to Victory

Plugger's 100th