Skylanders Spyro’s Adventure
Activision / Blizzard
A short overview
Skylanders are special action figures that come to life. This game is based around a mystical group of characters who protect their home Skylands. This kid’s game was nominated for two Toy Industry Association awards, ‘Game of the Year’ and ‘Innovative Toy of the Year.’
Hyperbole initially helped successfully launch the product into the Australian market in October 2011. The challenge for the second burst of activity was to persuade those who were aware of the Skylanders product to purchase the figurines.
We incorporated a new message promoting the first drop in price that was only available for a limited time within the TVC, thus creating a sense of urgency to buyers.
And as a result
A boost in sales for the product