Our work

Cold Chisel – No Plans

Warner Music

A short overview
Cold Chisel has been around since the late 70’s, with 9 albums making the Australian Top Ten. No Plans was their much anticipated first new studio album in 14 years.

Goal
To excite existing Cold Chisel fans with the anticipation of their first studio album in 14 years, whilst also enticing a new generation of listeners.

So we
In collaboration with the band’s management and record company, we created a series of TVC’s and online executions that were true to Cold Chisel’s DNA. Using the album cover imagery we were able to create strong Chisel branding we combined with the band’s unmistakeable sound.

And as a result
At a time when the music scene was dominated by young pop acts, the album debuted at number 2 on ARIA chart and achieved Gold record sales status.

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