Our work

Roxette – National Tour

Live Nation

A short overview
Formed in 1986, Roxette went onto have four US number ones with their hits “The Look”, “Listen to your Heat”, “It Must Have Been Love” and “Joyride.”

Goal
Promote Swedish pop music duo Roxette for their upcoming Australian tour. The band had broken up in .... and had not toured here in .... years.

So we
Create a TVC featuring around their top hits and convey a sense of excitement. Remind people that they do know Roxette songs, and to see them live would be a blast from the past.

And as a result
Sold out shows across Australia with additional shows in Sydney added to the bills.

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