CALL OF DUTY BLACK OPS II
A short overview
Activision Blizzard is the largest, most profitable pure-play interactive entertainment software publisher in the world. Hyperbole has worked with Activision for over 10 years in helping promote some of the hottest games to the Australian market
To assist in successfully launching the new Call of Duty Black Ops II & to excite and engage Australian gamers.
Under strict embargo, with short lead in times and tight deadlines, Hyperbole localised and dispatched multiple creative executions including numerous TVCs, game trailers and online videos.
And as a result
Call of Duty Black Ops II launched successfully in Australia generating incredible hype and excitement amongst the Australia gaming community. Worldwide sales figures grossed $500million in the first 24 hours of retail and $1billion in the first 15 days!!