Big Day Out 2014 TV Campaign
Big Day Out
A short overview
Big Day Out began in 1992, and is Australia’s original music and lifestyle touring festival. It is known as one of the largest touring music festivals in the world.
To increase exposure for the 2014 Big Day Out Festival by creating and effectively executing a TV campaign throughout December and January.
Created an exciting 30sec and 15sec TVC utilising recent live footage of the headline act Pearl Jam, and using Jabba as the VO artist to deliver a high energy commercial complete with custom animations.
And as a result
Campaign has been received favourably and Big Day Out used the same creative executions in their online campaign.