Our work

The 12th Man - Willy Nilly

Universal Music

A short overview
Australian comic legend and long time friend of Hyperbole - Billy Birmingham - released his biggest hits "best of" album with a collection of all time favourite 12th Man comic skits from the last 30 years.

Goal
With extremely limited assets and a deadline of only a couple of days, we created and delivered 2 x 15sec commercials for a pre booked TV campaign.

So we
Billy cut 2 x 15sec audio beds and we then overlaid polaroid pictures from the album cover photo shoot onto a turf background, then added the required text on screen & animated the pack shot.

And as a result
The creative was very well received and has been effectively used throughout the cricket season to promote the album.

  • Album
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